Get online:  As a doctor, online presence is a must.  People will review you online, and search for you online.  Make sure what they find is overall positive and impressive, reflective of your practice and your ideals.

Create strong campaign goals:  Developing and setting clear goals for your campaign will enable you to stay on track and hit each landmark you want to pass.  Think of it as a video game – with each success, you get taken to the next level. What business goals do you want to reach? What criteria will you use to decide if these goals have been met?  What tools will you use in this process?

Define your tools and budget:  Identify the tools you need to market your business, and make sure to take note of key metrics that will measure their success.  Set a timeframe and strategy for the campaign, and set an overarching goal per campaign (ex: Facebook campaign, Instagram campaign, and so on should each have their own goals).

Know that patients are your business: a patient-centered practice is something that every patient can just tell from even one experience inside your clinic.  Make sure your space, office, and clinic is conducive to a positive patient experience, where you put your focus on the patient’s concerns and needs first.  This is a significant part of the marketing campaign and should not be downplayed.

Have an engaging social media presence:  You don’t have to tweet, Facebook, Instagram, Vevo, Kik, and so on simultaneously.  Having a great Instagram might be enough for you! It certainly worked for Dr. Evan Antin (@dr.evanantin), who now has not only a successful veterinary practice, but a hugely popular show on Animal Planet as well!  The right content marketing can do wonders for your business.