Personalization of your message to your audience. It’s amazing that over 70% of businesses overlook the use of personalization in their email marketing communication efforts with their database. Don’t worry though, we’ve got you covered and we’re all about being personable with our clients and that sort of attention finds its way into your email marketing efforts.

Let’s not forget how important segmentation is when trying to maximize email marketing as a strategy in your company’s bag of com tools. Behavioral segmentation means that when a reader of your email takes action like clicking on a link you’ve provided in an email, they are then dropped into a particular funnel so that the necessary sequence of emails or subsequent correspondences are taken to increase the possibility of a sale, or referral.